Top 5 Social Apps in Guatemala Q4 2022 Performance

In the fourth quarter of 2022, the top five social apps in Guatemala saw distinct patterns in terms of weekly downloads, revenue, and active users. Data from Sensor Tower provides an insightful look into the performance of TikTok, Facebook, Instagram, Likee - Short Video Community, and X.

TikTok

TikTok from TikTok Pte. Ltd. saw its weekly revenue fluctuate, peaking at around $6.7K in early November. Weekly downloads varied, with a high of approximately 184K in early October and a low of about 100K in late November. Active users were consistently high, reaching over 2.1M by the end of December.

Facebook

Facebook by Meta Platforms, Inc. had a stable weekly revenue, averaging around $1.3K throughout the quarter. Downloads peaked at nearly 98K in mid-December, while active users consistently rose, ending the quarter with over 7.2M users.

Instagram

Instagram experienced modest revenue growth, peaking at $275 in mid-December. Weekly downloads were highest in late December at around 66K. Active users saw a steady increase, reaching nearly 2.8M by the end of the quarter.

Likee - Short Video Community

Likee - Short Video Community from Likeme Pte. Ltd. had a variable revenue, with a high of $449 in late September. Downloads peaked in late December at approximately 27.6K, while active users saw a gradual increase, reaching close to 296K by the end of December.

X

X by X Corp. showed minimal revenue, peaking at $33 in early November. Downloads were highest in mid-November at around 16.4K, with active users remaining stable throughout the quarter, ending with over 621K users.

For more detailed insights and data, visit Sensor Tower.